The value of having your own online presence as a real estate agent

As every successful salesperson understands, you are the product. In real estate, when a buyer or seller is looking for a property and they contact you or your firm, the product they’re looking for, in that moment, is you. They need somebody who can not only help them find a property that satisfies their needs and their means, but somebody who is capable of making them feel good about their purchase.

They’re placing a lot of trust in another person for a very big purchase. They’re looking for more than a home or a buyer. They’re looking for certainty . And sales wisdom tells us this is just as much about the person selling as it is about the product itself. Of course you’re going to sell their home at maximum value. Of course you’re going to find them the best property for their money.

But their certainty relies on more than an airtight explanation of why your recommendation is their best option. It relies on trust. And the best way to build trust is by demonstrating that trust is important to you, too. Having your own personal online presence gives you a big edge here. A firm is just a firm --- a corporate or private business entity. People want to work with people. You can set yourself apart by letting them see a flesh-and-blood personality as they search the internet for a real estate agent.

The modern consumer is turning more and more toward the internet. Those of us that change with the times and embrace it are seeing the benefits. For individual real estate agents, all you really need is a brief “hello” page that removes as much of the mystery enshrouding you as possible. You can launch this on your company’s website, if it’s setup for it. If they already have a bio for you, take a little extra time, to make sure it’s extra good. The benefits of an effective bio -You introduce a tangible human element to internet users.

They see that you are real -You communicate that you understand the importance of said human element

-You advance your relationship with said prospect before they even meet you

-Increased comfort and trust

-Decreased uncertainty in your client’s mind about the situation they’re getting into A thoughtful bio will do all of the above for you, over and over, hundreds or thousands of times, with just a small upfront investment of your time and effort.

A few pointers

1. Use a story format. Just like advertisers rely on a product story to persuade consumers, you can tell a “product” story about yourself. You can explain how/why you got in the business, and what motivates you to do your best. This will give them reassurance that you have something personal at stake in serving them.

2. Keep it relevant and brief. They probably don’t care about your trophy bass, unless they also fish. Even then, they care more about how trustworthy and professional you are.

3. Think about the questions the prospect might need answers to in order to feel comfortable keeping you on their short list. Can you answer them in a short bio? If so, do it. If not, save it for later steps.

- Here at Better Properties, we want all of our agents to put some thought and effort into their bio, because we know it pays big dividends --- for our clients, and for all of us. Here at Better Properties, we want all of our agents to put some thought and effort into their bio, because we know it pays big dividends --- for our clients, and for all of us.

If you’d like to join a local firm that imposes few demands and few fees on agents (and gives 90-100% of commission to the agent), you can visit our Join Us page here to see what we have to offer.